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For someone languishing in single digits in the polls, Rick Perry still seems like a frontrunner. Unlike those (Newt Gingrich, Ron Paul) polling at the same levels, you’d think from the media’s coverage of Perry’s every speech and every move that he, Romney and Cain are neck-in-neck.
In the latest Des Moines register poll Perry’s support stood at 7%, tied with Newt Gingrich and well behind Cain’s 23% and Romney’s 22%. And in last week’s YouGov/Economist poll Perry tied Ron Paul at 9%, with Cain out front at 28% and Romney at 24%.
Yet Perry remains a presence in the media. For instance, he factors prominently in this WSJ article on presidential candidates’ economic plans, while Jon Huntsman – who rolled out a plan early on that won a lot of praise (including from WSJ’s editorial board) – isn’t even mentioned. Over the weekend, Perry’s Fox appearance got a disproportionate amount of coverage given his low poll numbers, and today he appears prominently atop the New York times politics page. While Herman Cain has been a dominant presence given his frontrunner status and will only stay in the news more because of the sexual harassment allegations that Politico wrote about last night, Perry remains nearly an equal force.
An obvious explanation for this is money. He outraised Romney in the previous quarter, and his ad buys are garnering attention (he has a new ad out in Iowa today).
But I suspect another reason is that to most observers, he still remains the most likely non-Romney candidate to win the nomination. Why?
To the point above, it’s going to take money and organization to be an effective non-Romney. Perry has that. Herman Cain is trying to grow that, but he’s still far behind.
Perhaps more importantly, Perry’s “non-Romneyism” is clear and unequivocal. Cain’s is not. While Perry has stumbled to make himself clear in public forums and debates, his clarity on the issues is pretty straightforward. He has been unapologetic about his stance on educating the children of illegals (even if he apologized for his choice of words), bold about his flat tax even as conservatives have criticized it, unrepentant about calling Social Security a Ponzi scheme, and so on. Cain, on the other hand, is articulate but has been conceptually unclear on a number of things except his 9-9-9 plan – which in itself is a muddled policy because it’s only a transition to a goal of a national sales tax. On the border, abortion, and foreign policy, for instance, Cain has said things he later has had to try to clarify – often in ways that don’t make the matter much clearer at all.
Trademark Romneyism is a lack of clarity on the issues. Erick Erickson captures the sentiment many conservatives feel when he describes Romney as the “magically malleable man of mystery.” To be non-Romney is to be clear on the issues, especially in ways that set you apart from Romney's latest iteration of beliefs and policies. Perry, for all of his verbal clumsiness, has managed to carve out distinctions between himself and Romney in ways that Cain hasn’t. This benefits Perry in terms of coverage. The question, of course, is how much it will benefit him in the polls. Cain, after all, has spent virtually no time in Iowa and yet has managed to capture voters’ imagination. Can he keep this up (the new harassment allegations notwithstanding) while trailing Perry’s fundraising and amidst his consistent policy foibles? I think not, but so far, the 2012 race has been full of surprises.