Natalie Gonnella
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As the East Coast nervously awaits Hurricane Irene's arrival, and with crucial lessons from Katrina fresh on the minds of many, Americans are increasing turning to social media as a key means to get the most up to date information during emergency situations.
According to Trevor Riggen, the Senior Director of Disaster Services:
Traditional media such as television and radio are still important ways to reach people with emergency information but the social web offers a chance for emergency responders to understand in real time what their communities care about and need – and to become part of the fabric of the community.
The third most popular method for getting information during a disaster (after TV and radio), from contacting emergency responders to checking in on family and friends, here's a look at how the average American uses social media during an emergency situation (c/o a new study from the American Red Cross):
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