Respondents were asked whether or not they agreed with a number of statements about Romney.
The main conclusions in summary:
- Romney’s executive experience plays well with conservatives
- Conservatives still hold the Massachusetts health care experience against him
- He is not yet inspiring confidence in his economic leadership
- He needs to do more to convince voters that he’s the leader the country needs to address today's big issues
- Pundits’ concerns about his flip-flopping and abortion record don’t bother conservative voters too much
Mitt Romney should take a number of important conclusions away from our survey results.
He should play up his executive experience
- 77% say that his business experience would make him a good President
- 70% say he’s a proven leader
- 66% say he’s a problem solver
- 63% say he would be very knowledgeable on all budgetary matters
- 57% say he would be a “really good fundraiser” during the campaign
He still has a lot of work to do to repair his reputation stemming from the Massachusetts health care experience
- 66% say it is “a big problem” for him
He needs to work on inspiring confidence in his economic leadership and his ability to connect to issues on voters’ minds
- Only 36% say he would be the candidate most likely to get the American economy back on track
- 42% say he’s the kind of leader America needs right now, and 36% of respondents said they weren’t sure. Given that 70% say he’s a proven leader (see above), it’s significant that such a smaller percentage think he’s the leader the country needs right now.
- 33% say he doesn’t relate well to the average voter, while another 27% reserve judgment by saying they’re unsure on this point.
- Only 23% say he is more electable than other potential candidates.
Concerns that are overplayed by pundits
- Only 26% say he is a flip-flopper
- Only 22% say his record on abortion bothers them.
- One might argue that these figures are still large enough to give Romney some concern, but they are clearly manageable.
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